The spot has played on television and radio, as well as online and in movie theaters. When Hatfields & McCoys star Kevin Costner appeared on The Tonight Show with Jay Leno last week, the house band played the songs main riff.
Silent Comedy bassist-vocalist Joshua Zimmerman says the gospel-tinged anthem—from the bands 2010 album Common Faults—first caught the attention of the music-licensing advisor for Hatfields & McCoys last year, when Bartholomew appeared in ads for the video game Dark Souls.
Though he declined to say what theyve been paid, he says it helped finance the new van theyre using on their current tour with South African pop-rockers The Parlotones.
Advertising is whats saving the lives of most bands in the world today, he says. We love it.
Keep an eye out for Cholo Punks, a collective featuring the bands Shiva Trash, Northern Tigers, The Last Years, The Natives and Tijuanas Electric Healing Sound. Theyve been playing lots of shows together lately, and now theyre turning into a record label. Its kind of like a gang mentality—were all looking out for each other, says Northern Tigers guitarist-vocalist Aldo Bustos. Cholo Punks will celebrate its first release, a 7-inch by Shiva Trash, at Til- Two Club on Saturday, June 16.
Feline-themed duo Lion Cut will celebrate the release of a new music video and single, Tiger Bomb, at Tin Can Ale House on Friday, June 1. Proceeds from the door and merchandise sales will go to the World Wildlife Funds Save Tigers Now campaign. DJ unit Relax Baby Be Cool (Rafter Santos-Roberts and his wife Lizeth) will open.
Singer-songwriter Steve Poltz will play in honor of the release of his new album, Noineen Noiny Noin, at Anthology on Saturday, June 2.
Pirate band The Dread Crew of Oddwood will celebrate the release of a new album, Heavy Mahogany, at The Ruby Room on Saturday, June 2. Calefaction, Los SeaFinks and Toothless George will also play.