It's taken three years, but Visual (formerly Visual Art Supply) in Normal Heights is getting into the groove that owner Jason Gould envisioned from the get-go. During the summer, Gould decided to steer his shop away from art supplies and toward his true passion: street art. Gould's spent the past several months coming up with a plan for a clothing line featuring the designs of San Diego's urban artists.
"I think there's a better selection of urban-art supplies now," Gould says of his new approach. "But the focus is on street wear; right now there are 10 different brands in the shop, with designs by artists on T-shirts."
Pandemic and Red Lotus Clan are two of the street artists Gould's been working with. He says artists have approached him with merchandise to sell and designs for Gould to produce on clothing. Right now there are hats and tees, with crew-neck sweatshirts, hoodies and bags on the horizon. He plans to have the retail shop fully up and running in 2013.
Gould's connected in the local art scene through his job as instructor at San Diego City College, San Diego Art Department and Coronado School of Arts, and through his own "minimal graffiti" abstract paintings. Some 25 to 30 new works by Gould, and eight by Mark Richmond (aka Skidone) will be for sale at their show, Almost Fameless, opening from 6 to 11 p.m. Saturday, Dec. 15, at Visual (3524 Adams Ave. in Normal Heights). Richmond will create live art in his "ancient-modern" Japanese style at the show.