Jan. 16 2013 11:11 AM

How the abstract painter pushed his career forward

seenlocal1
“Purple Rain” by Jarod Farver

If Jarod Farver has a skill—other than painting—that's getting him places, it's being a people person. After moving to San Diego four years ago, the abstract artist got his name and work out there by spending an equal amount of time networking. He's constantly reached out to restaurants, offering to outfit spaces with his busy, geometric works in hopes of a sale, and when some of his new friends in town got wind of his art background and proposed that he start body painting in the Downtown club scene, he went with it, and made good money, fast.

But what Farver really wanted was gallery representation and to improve his art under the tutelage of a professional who could take him to the next level. That desire compounded last year after half of his works sold in one night at an art show in a hair salon.

"It hit me that this is something I need to focus on more," Farver says.

So, he was back at his computer and pounding the pavement, trying to make things happen. He set his sights on Alexander Salazar.

Last summer, Farver participated in Salazar's Easel Art Fair. After the show was over, when he went to pick up his piece, he started firing questions about his work at the gallerist. What Salazar had to say was very different from the kind of "Yeah, I like your stuff; get back to me in a few months" responses Farver had been getting from other gallery owners.

"He looked at the art I came to pick up and said, ‘It's too crazy and gives me a headache,'" Farver recalls. "Then, he motioned with his hands to a really small, simple area of it and said he liked that part."

After a couple of months of correspondence, Farver accepted Salazar's offer to become his gallery's December / January artist-in-residence. A reception for a show of Farver's work will be held from 7 to 9 p.m. Friday, Jan. 18, at Alexander Salazar Fine Art (640 Broadway, Downtown).

"The first couple days [of the residency], I created what I'd normally create," Farver says. "Then, Alex said, ‘I want you to do something more simple that everyone can appreciate.' That's why Alex is very smart; he knows exactly what he wants. I think he was almost scared at first, because he didn't know what I was going to come up with. But he saw something, knew I was good with color and rolled the dice."

The gamble has paid off; Farver's recent work is selling. Each piece, while simple, is deep, vibrant and textured with crackling effects that expose layers of color.

"The main thing I want people to see is the layers and the time that was put into it," he says. "I want someone to look at it and not be able to leave."


Amy blogs at saysgranite.com and you can follow her on Twitter @saysgranite.

Calendar

  • Visit one of the 70 participating restaurants, bars, coffeehouses and nightclubs in town on this night and 25 to 50 percent of sales will go to local HIV/AIDS services and prevention programs. 
  • Anthony Bernal and Chris Ward, who are vying to replace Todd Gloria on the San Diego City Council, will discuss urban issues, such as parking, homelessness and new developments
  • The new exhibition designed by Dave Ghilarducci is made from hundreds of rolls of packing tape and bound together by layers of plastic shrink-wrap. Visitors can navigate their way through cocoon-like passageways...
  • The renowned Mexican black and white photographer presents an exhibition exploring the principal themes within three groups: "Bestiarium"," Fantastic Women" and "Silent Natures."
  • Presented by Pacific Arts Movement, the sixth annual mini film fest features 14 film programs from 10 countries that includes everything from docs to romantic tearjerkers. See website for full lineup and...
  • The San Diego County Bike Coalition hosts this monthly bike-in happy hour event to get biking residents involved in their communities and discuss bike projects planned for that specific community
  • Debunk some of the stereotypes surrounding cannibalism at this new exhibition that takes a hands-on approach to the subject. Includes video games and interactive activities where patrons will have to decide...
  • So Say We All's monthly storytelling night features stories about those jobs we took because we had to take a job. Featured readers include Allison Gauss, Annmarie Houghtailing, Cecile Estelle, and more
  • Artists from the all-abstracts group show will talk about their work and techniques. Artists include Edwin Nutting, Danielle Nelisse, Leah Pantea, Lenore Simon, and more
See all events on Thursday, Apr 28