April 27 2011 01:48 PM

Terra's new digs

terra

After 13 years in Hillcrest, Jeff Rossman, the chef and owner of Terra, pulled up his Hillcrest stakes and moved his operation to La Mesa. There's a lot to take into account when you move a restaurant, and it isn't just location and rent. There's also the wine list to consider. That's where Michael Rossman—Jeff's father—comes in. He's in charge of Terra's wine list, and he says that when it came to the move, his biggest challenge wasn't about wine, food or customers—it was about space.

“We don't have as much room as we did in the other place, so we had to take our wine list down accordingly,” he says.

Despite the way that sounds, it's good news for most of us, because what it means is that several months before the move, he stopped replacing the high-end bottles that were being ordered. The new list looks a lot like the old one, though there are fewer pricey options.

“We still have patrons who want a great bottle of wine, so I kept some of them,” Rossman says. “But I try to keep most of my bottles between $24 and $40.”

And so far, the patrons of the new Terra—many of whom were patrons of the old Terra—are on board.

“There are a lot of people out here who are foodies,” Rossman says. “In fact, we didn't realize we had so many customers who lived out here who were coming all the way to Hillcrest for a meal.”

Fans of high-end wine needn't worry. Rossman still has a number of expensive bottles waiting to be ordered, and, he says, “if I have that many people coming to the new location who want them, I'll bring them back in.”

Correction: The original version of this story erroneously reported that Michael and Jeff Rossman are brothers.

Calendar

  • Visit one of the 70 participating restaurants, bars, coffeehouses and nightclubs in town on this night and 25 to 50 percent of sales will go to local HIV/AIDS services and prevention programs. 
  • Anthony Bernal and Chris Ward, who are vying to replace Todd Gloria on the San Diego City Council, will discuss urban issues, such as parking, homelessness and new developments
  • The new exhibition designed by Dave Ghilarducci is made from hundreds of rolls of packing tape and bound together by layers of plastic shrink-wrap. Visitors can navigate their way through cocoon-like passageways...
  • The renowned Mexican black and white photographer presents an exhibition exploring the principal themes within three groups: "Bestiarium"," Fantastic Women" and "Silent Natures."
  • Presented by Pacific Arts Movement, the sixth annual mini film fest features 14 film programs from 10 countries that includes everything from docs to romantic tearjerkers. See website for full lineup and...
  • The San Diego County Bike Coalition hosts this monthly bike-in happy hour event to get biking residents involved in their communities and discuss bike projects planned for that specific community
  • Debunk some of the stereotypes surrounding cannibalism at this new exhibition that takes a hands-on approach to the subject. Includes video games and interactive activities where patrons will have to decide...
  • So Say We All's monthly storytelling night features stories about those jobs we took because we had to take a job. Featured readers include Allison Gauss, Annmarie Houghtailing, Cecile Estelle, and more
  • Artists from the all-abstracts group show will talk about their work and techniques. Artists include Edwin Nutting, Danielle Nelisse, Leah Pantea, Lenore Simon, and more
See all events on Thursday, Apr 28