A child of the right-wing American Family Association, OMM has myriad reasons for its angst, best expressed—allbeeit with kweschunable grammer usidge and speling—in ironically titillating calls to action and letter-writing campaigns.
These people don't like bunnies (the Playboy kind). They don't like Walgreens, Rite Aid or CVS selling “v*br*tors, d*ld*s and other s*x toys.” They definitely don't like the gays stepping on their marital turf—you should see how verklempt they are at Home Depot's fun and wholesome rainbow float in the San Francisco Gay Pride Parade.
And the reason for their latest you-stop-it-right-this-instant-or-I'm-pulling-the-car-over-and-you-are-walking-home, father-knows-best effort to save the world from heathens?
Ic* cr*am. It's true. A good chunk of Americans are hurting, the economy is wheezing like a tobacco addict smoking a no-filter Camel through her trach hole, and it all comes down to milk and sugar for these self-proclaimed one million moms who tally only 36,392 on their Facebook page.
According to the USDA, more than 16 million American children lived in food-insecure households last year. Meanwhile, OMM and its members are having a tizzy over the name of Ben & Jerry's newest flavor.
In homage to a vintage and hilariously funny Saturday Night Live sketch starring a rather svelte Alec Baldwin, the soon-to-be-released ice cream is called Schweddy Balls.
A rum-flavored vanilla ice cream packed with fudge and malt balls, this combo could have just as easily been called Better than Orgasm or Goes Best with Bong Hits. But OMM probably wouldn't take kindly to those, either. I'm sure the decision makers who were gathered around the conference table in the Department of Ice Cream Naming were well aware of the dangers when settling on Schweddy Balls.
To OMM, Schweddy Balls is the dog-whistle call to arms; it is the Marilyn Manson of confections. Obviously, it will lead to premarital sex, pot use and school shootings. Perhaps worst of all, it will turn good Christian children gay. It's a slippery slope, folks.
But to a normal human being, Schweddy Balls is just another excuse to have dessert before dinner and chortle like a 12-year-old.
Imagine, if you will, that you're standing at the counter in one of the Ben & Jerry's Partnershops, their independently owned storefronts—the franchise fees of which have been waived—that provide jobs and “entrepreneurial training to youth and young adults that may face barriers to employment.” Now imagine ordering two Schweddy Balls in a cup. You are a sports fan, after all.
As if going for ice cream weren't already completely awesome.
There's no way to keep a straight face in this situation, and suddenly you're laughing right along with the kid behind the counter, a kid who might have been one of those 16 million who didn't always have food on the table.
It's quite possible that the kid who's serving up your Schweddy Balls just might have struggled through school to a constant hum of hunger, performing worse academically than his more fortunate counterparts, as research has shown to be the case for kids who don't have enough to eat. Certainly, not knowing when your next meal is coming sets up a barrier to all kinds of things, not just later employment.
And yet, there he is, serving your Schweddy Balls in a dish, laughing and working for a living wage, something Ben & Jerry's includes as part of its three-pronged mission to address social, environmental and economic issues facing Americans.
“Ben & Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity,” states its website. “Underlying the mission of Ben & Jerry's is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for individuals inside and outside the company and for the communities of which they are a part.”
OMM has a mission statement, too: “Our goal is to stop the exploitation of our children, especially by the entertainment media (TV, music, movies, etc.). Mom, OneMillionMoms.com is the most powerful tool you have to stand against the immorality, violence, vulgarity and profanity the entertainment media is throwing at your children.”
It's sort of like the same goal, only totally not.
Perhaps what OMM and its members should do is set aside all the letter writing and—egads!—open a book (besides the Bible, I mean). Perhaps they should turn off the offending “entertainment media” and go do some community service. Clean up the neighborhood. Visit the elderly. Feed the homeless. Mentor a child. Maybe they should hop over to CVS, get a good v*br*tor and get over themselves.
Or—maybe they should have a blind taste test in which they take a big ol' lick of Schweddy Balls, followed by a swig of water to cleanse the palate, and then take a big ol' lick of sweaty balls to see if they can tell the difference.