Jan. 5 2014 12:00 AM

Toronado's San Francisco cousin does Twitter right

catbeerhillcrest
It's the internet. It was built to be silly.
@QueensOfBeer (hillcrestbrewingcompany.com)
Being a beer writer isn't all posh pairing dinners and rare beer samplings. That's barely 92 percent of what I do. It often involves some real work, such as checking for interesting brewery activity on Twitter. That may not sound like the most taxing of assignments, but I assure you it can be. Somewhere around my eighth scroll past a wall of "Hey, our tasting room is open!" iterations, I start to question if I'm going insane or a victim of an elaborate (and oddly surgical) social-media prank. 

But it doesn't have to be that way. While I don't find Twitter that compelling a medium for social interaction, its immediacy and character limitations make it the perfect way to reveal a brewslinger's personality, one random thought at a time. 

It's simple math. At current expansion rates, there will soon be a new San Diego brewery or brewpub for every man, woman and child residing within it. Even if I carried the 6 wrong somewhere in there, the point is that with ever-expanding options for where consumers sip their next pint, having an inviting and distinctly human presence on Twitter could make all the difference in where they head. 

All of this is basically lead-in to the fact that I accidentally stumbled on to @toronado (the San Francisco brewpub) when looking for its North Park equivalent (@toronadosd) and discovered a truly epic couple of weeks on Twitter that simply needed to be shared. But the point remains the same: I'm now itching to go there. I know that with the abundance of creative energy in San Diego breweries and brewpubs, this could be easily emulated. 

San Diego publicans, take note:

Calendar

  • Known as the ‘Official Scripps National Spelling Bee Watch Party for Adults,’ guests can cheer on kids in the Scripps National Spelling Bee on ESPN before competing in a spelling bee themselves
  • The renowned Mexican black and white photographer presents an exhibition exploring the principal themes within three groups: "Bestiarium"," Fantastic Women" and "Silent Natures."
  • Debunk some of the stereotypes surrounding cannibalism at this new exhibition that takes a hands-on approach to the subject. Includes video games and interactive activities where patrons will have to decide...
  • A mass action against the closing of the UCSD University Art Gallery. Participants will meet at the Silent Tree (located near the Library Walk) and march together toward the Gallery
  • Local science illustrator Melissa Walter presents new abstract works that are literal interpretations of astronomical theories
  • So Say We All invites listeners to hear stories about real life, the internet, the ways those places intersect or the way they don't intersect at all, told by seven locals
  • The author, comic book writer, and son of Stephen King will sign his new apocalyptic thriller, The Fireman
See all events on Thursday, May 26