I just moved to University Heights from La Mesa, which is a lot like trading a 2004 Chevy Cavalier for a '56 Rambler Rebel. The Cavalier may be functional and vaguely cute and stuff, but the Rambler corners the market on funk and camp and caprice (especially if it's black). I merely resided in La Mesa--I live in my new area, and for all the right reasons. I absolutely love it there!Park Blvd. Foods is one of the more insidious objects of my affections, because, like the rest of University Heights, it's not at all what it appears. From the outside, it looks like any other big ol' neighborhood deli/grocer, its awning hawking the usual lofty promises about beer, wine, sandwiches, sundries and such. It's only when you get inside the place that you realize the extent to which those promises are kept. You can get that sandwich a stratospheric 27 ways, including with everything from turkey and cheddar (delicious and uncommonly generous in its portions) to falafel to hummus and stuffed grape leaves-and not a one will cost more than $5.99. The place even has Yirgachette coffee from Ethiopia to wash everything down with ($1.50 for a large cup). It caters parties. It makes its own cookies. It's got a solid handle on friendly service. There's even a modest dining area inside so you can contemplate the rest of your shopping over lunch. Park Blvd. Foods is open from 9 a.m. to 9 p.m. every day and operates out of 4504 Park Blvd., at the corner of Monroe Avenue. You can call in your orders by picking up the phone, dialing or pressing 619-295-1362 (in that exact sequence) and declaring your preferences to the fine human being on the other end. The choices are many and varied, so be prepared. The Rebel may have been your father's car, but in no way was Park Blvd. Foods his neighborhood deli.