The Japanese grocery stores in the Kearny and Clairemont Mesas are all pretty wonderful places to get sugar-filled treats with adorable and modern graphics. I used to prefer the sizable and very clean Mitsuwa Market, but recently my allegiances have switched to Nijiya, and not just because it's next door to my most favorite Japanese restaurant in all of San Diego (and maybe my favorite restaurant, period) Okan.---
Nijiya is smaller, no doubt, and the parking lot is crowded, but the real reason it's become my favorite of the shops isn't exactly the sweets. It's the selection of organic grains, priced right. You can get a bag of organic kamut, the same size that would cost $5 at Whole Foods, for $2. Amaranth, quinoa and flax, all organic, all reasonably priced. There are about a dozen different types of organic rice—akitakomachi, nijiya both polished and brown, koshihikari (white and brown, too) and so much sweet glutinous rice. Plus, organic miso in every shade of brown and the dried mushrooms—oh the mushrooms. The fish department looks and smells clean, the bakery has delicious French-meets-Japanese cookies. And, while the sake department is very tiny, it's well-curated.
But, ultimately. it's the sweets and the sweets are awesome here, too. And not just the Cream Collon. (snicker, snicker). Burger candies (yes, they look like burgers), so many kinds of Pocky, Crunky (I don't have a clue) and weird Moomin biscuits. I found a family-size red-bean ice cream tub in the freezer. Family size!
And I'm so glad I stopped in the freezer section, because that is where I found fish-shaped ice cream sandwiches called Samanco. I know what we are serving at my daughter's next birthday party!
3860 Convoy St #109