If Jarod Farver has a skill—other than painting—that's getting him places, it's being a people person. After moving to San Diego four years ago, the abstract artist got his name and work out there by spending an equal amount of time networking. He's constantly reached out to restaurants, offering to outfit spaces with his busy, geometric works in hopes of a sale, and when some of his new friends in town got wind of his art background and proposed that he start body painting in the Downtown club scene, he went with it, and made good money, fast.
But what Farver really wanted was gallery representation and to improve his art under the tutelage of a professional who could take him to the next level. That desire compounded last year after half of his works sold in one night at an art show in a hair salon.
"It hit me that this is something I need to focus on more," Farver says.
So, he was back at his computer and pounding the pavement, trying to make things happen. He set his sights on Alexander Salazar.
Last summer, Farver participated in Salazar's Easel Art Fair. After the show was over, when he went to pick up his piece, he started firing questions about his work at the gallerist. What Salazar had to say was very different from the kind of "Yeah, I like your stuff; get back to me in a few months" responses Farver had been getting from other gallery owners.
"He looked at the art I came to pick up and said, It's too crazy and gives me a headache,'" Farver recalls. "Then, he motioned with his hands to a really small, simple area of it and said he liked that part."
After a couple of months of correspondence, Farver accepted Salazar's offer to become his gallery's December / January artist-in-residence. A reception for a show of Farver's work will be held from 7 to 9 p.m. Friday, Jan. 18, at Alexander Salazar Fine Art (640 Broadway, Downtown).
"The first couple days [of the residency], I created what I'd normally create," Farver says. "Then, Alex said, I want you to do something more simple that everyone can appreciate.' That's why Alex is very smart; he knows exactly what he wants. I think he was almost scared at first, because he didn't know what I was going to come up with. But he saw something, knew I was good with color and rolled the dice."
The gamble has paid off; Farver's recent work is selling. Each piece, while simple, is deep, vibrant and textured with crackling effects that expose layers of color.
"The main thing I want people to see is the layers and the time that was put into it," he says. "I want someone to look at it and not be able to leave."