Singer/songwriter Pall Jenkins, of Black Heart Procession and Three Mile Pilot, has launched a new non-profit campaign called Basic Rules. The campaign is centered around a logo that Jenkins designed, featuring an equal sign (for equal rights) juxtaposed with a large A. The A stands for "anti": Anti-racism, anti-sexism, anti-homophobia, anti-class and anti-xenophobia, all of which are printed on a series of shirts, hoodies, hats and stickers.
Jenkins launched the campaign after the presidential election, but the motivation to do it started well before Trump's victory, as the U.S. has seen an alarming rise in hate crimes and hate speech along lines of class, gender, race and sexuality.
"Everything that's going on at this time—it feels like we're going backward," Jenkins says in a phone interview. "I thought it'd be cool to have a logo that tied a bunch of things together. So I did this one real quick. It isn't a political party, just a message. Either you get it or you don't. These, to me, are just basic rules."
Part of what worries Jenkins about the acrimony in the U.S. today is how it affects future generations. Jenkins has a son, and he's worried about how the actions of parents will trickle down into their children's behavior and worldviews.
"I have a kid, and I see him and his friends talking about things," he says. "Kids don't start off hating other kids. It's adults that bring all that crap into it. It's kind of sad."
All of the Basic Rules merchandise can be found at basicrules.org. Jenkins says that the campaign is intended to fund itself, and that the intent is to spread the message rather than make any money out of it.
"Any money made through the campaign goes right back into it," he says.