By most accounts, the earth-saving, animal-loving, Republican-bashing vegan named Moby has just dropped the most unimpressive album of his career. Named Hotel, the double-disc is a collection of pretty tunes that have about as much fabricated cool as an oversized fish tank filled with plastic bettas. Yet the album also coincides with Moby's ascension to the throne of self-marketing, and this could make a below-par release from the king of electro-pop a winner at the box office. Remember, this is the dude who licensed (for commercials, films, etc.) every song from his phenomenal 1999 album, Play.
San Diegans who frequent the hip W Hotel (corner of B and State streets, Downtown) will feel Moby's ubiquity. He has teamed up with W Hotels to market the album. It will be sold in their gift shops. It will be hawked on their website. It will be there next to the $5 Snickers in each guest's mini bar. Moby also played a series of invite-only acoustic performances at W Hotel locations in New York, Chicago and Los Angeles.
As of press time, no live event is set at the San Diego W Hotel while Moby's in town, but don't be surprised to hear the lead single, "Beautiful" (which is an exception-a great anti-ballad about vapid celebrities) played overhead while you sip expensive cosmos. And if you're guessing on Moby's after-party house of choice, you know now.
And our guess for the title of the savvy man's next album? Coffee Shop. Maybe Airline. Such cross-promotional potential.
Not overly interested in his newest release, but nonetheless fans of the man as an artist and entrepreneur, CityBeat asked the weird, bald-headed guy a couple unrelated questions:
CityBeat: Of all the impressions and descriptions of your work, of what Moby is-digital punk, techno kid, technological rocker, ambient orchestrator, whatever-was there ever one that struck you? That really, truly resonated and you thought, "Holy shit... they just bottled me into two or three words, or a sentence, as best as anyone ever will"?
Moby: Hmmm... It hasn't happened yet, but I guess that "weird bald guy who makes music in his bedroom" would sum it up pretty well.
How has celebrity changed you as a person? As an artist? Or are you immune?
I'm not sure. I know that for a few years I found myself getting a bit too attached to the trappings of fame (celebrity parties, award shows, etc.), but now I see that most of the trappings of fame are fairly hollow and insubstantial (although occasionally fun). I do think celebrity has forced me to question peoples motives, whereas pre-fame I was a lot more open and trusting.Moby plays with Buck 65 at 4th & B, 8 p.m. on May 8. $30. 619-231-4343.